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AT HOME WORKING NEWS
Special Edition
Helping You to Prosper In the Home-Based Workplace
June 29, 2000
Betty Ann Wilkins Publisher/Editor
http://www.the-work-at-home.com
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«¤»IN THIS ISSUE«¤»
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¤ Reflection of the Week
¤ Notable Notes
¤ Feature Article:
10 Tips For Writing A Highly Persuasive
Ad!
¤ Marketplace 1
¤ Thoughts to Think About
¤ Answers for the "Pro in
Motion"
¤ Marketplace 2
¤ Sites to See
¤ Quick Tips
¤ Important Addresses
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«¤»REFLECTION OF THE
WEEK«¤»
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"When you sell a man a book, you
don't sell him 12 ounces of paper and ink and glue--you
sell him a whole new life."
Christopher Morley
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«¤»NOTABLE NOTES«¤»
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How To Write Sales Copy That PULLS
Biz Tips by Kevin Nunley
There is no great mystery about what works in sales letters
(or autoresponder copy, web site copy, and brochures which
are all written with the same techniques).
Start by showing your prospect that you know what her
problem is and you understand how much she suffers with it.
Then let her know you have an easy, affordable solution.
Notice I said "easy." Americans, especially, love a
quick,
easy solution that takes little or no effort to apply.
Next give your prospects enough information to dispel their
doubts and confusion about what you sell. This may mean a
full page listing all your product's features and the
BENEFITS they provide. It might mean 12 pages (some of the
best sales letters are 12 pages long. Corey Rudl's famous
sales letters seen on his website are often 25 pages long).
Anticipate the objections a prospect will present. Mention
those objections, then answer them in your copy.
Tell prospects how they can take action NOW to purchase
your product or service. Give them several ways to order.
Make ordering convenient with fast delivery.
--------------------
Need FRESH IDEAS to make money online?
Get Kevin's massive 49 Lesson E-Business Course. Newly
updated with dozens of FREE promotion tools you can use
now to get more sales. Just $39 at http://DrNunley.com
Reach Kevin at kevin@drnunley.com.
--------------------
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«¤»FEATURE ARTICLE«¤»
10 Tips For Writing A Highly Persuasive Ad!
By Larry Dotson
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1. Publish a picture of yourself in your ad. This will show people that you're
not hiding behind your web site and you're not afraid to backup your product.
2. List how many famous or respected people have purchased your product in your ad.
These people should be fairly known by your target audience.
3. Publish the results of any tests your product has passed in your ad. Your product
may have passed a durability test, safety test, quality test, etc.
4. Publish the results of any positive surveys you've taken from your customers in
your ad. Just survey your current customers and list the results.
5. List any publications that have written about your business in your ad. It could
be a product review, on a top ten list, an article, etc.
6. List any related books that you've written in your ad. When you list a
book(s) you've wrote, it gives you credibility because it shows you're an expert.
7. Have a professional looking web site to publish your ad on. When people
visit your site and it looks unprofessional, they'll relate that to your product.
8. Publish any endorsements from famous people in your ad. Some people will
think if a famous person, enjoys your product, so will they.
9. Use a money back guarantee in your ad. This will remove the risk from your
potential customers and show them that you stand behind your product.
10. Provide testimonials from satisfied customers in your ad. The testimonials
should include specific and believable results you customers have received.
------------------------------------------------------------
To reproduce this article please include the following
***********************************************
40,000 FREE eBooks And Web Books when you visit:
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As a bonus,
Bob Osgoodby publishes the free weekly "Your Business"
Newsletter - visit his web site to subscribe and place
a FREE Ad! http://adv-marketing.com/business
***********************************************
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«¤»MARKETPLACE 1«¤»
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WORK AT HOME! FIRE YOUR BOSS! RECLAIM YOU LIFE!
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-------------------------------
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========================================================
Click Here to
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«¤»THOUGHTS TO THINK
ABOUT«¤»
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"You can preach a better sermon with your life than with your lips."
Oliver Goldsmith
The personal example you set will do more to convince someone
than all the eloquent speeches in the world. When you expect others
to demonstrate a certain type of behaviour, ask yourself if your behaviour
exemplifies what you expect of others.
If you take a piece of string and push it, it will not go in the
direction
you want. But, if you take that same piece of string and pull it along,
the string will move in the same direction. That principle applies to
people. Don't push them along, pull them along by your
own actions, your behaviour, your enthusiasm, and your
determination.
What you do and how you act, has more influence on people
than what you say.
***********************************************
Used with permission of the publisher Anncath-Roby Books,
taken from: WINGS of WISDOM: Your Daily Guide to
Benefit from Change, Profit from Failure, and Design Your
Own Destiny! by Catherine Pulsifer http://www.wow4u.com
***********************************************
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«¤»ANSWERS
For The "PRO in MOTION"«¤»
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Q. Why do I hear that we should use a physical address rather than a
P.O. box on our business web sites?
A. Let me put it this way: assume that you received a letter by
regular mail.
This is a sales letter asking you to buy something. All you
find in the letter
is a postal mail box number where you are to send the money.
No company
name - no physical address - no telephone number.
Would you buy the product? No? Why not?
The same principles hold true for online business as for off-line companies. We want
to know who we're doing business with - and where they are. The reasons are obvious.
This is how we feel safe from scams.
I realize that some online business owners work from home and are
concerned for their safety - or that of their family. If that is the case, I can't
insist that physical addresses be used. However a PRIVATE postal service - clearly
labeled, "Mailing Address," will at least give your company a look of higher
professionalism.
Q. I'd like to join a particular affiliate program with a high commission schedule.
It looks very promising but the only contact information they
offer is by email.
Do you think that is enough?
A. Absolutely not! If you sell the product of this program,
the money will be
collected by the parent company. Your earned commissions
are then held until
time for you to be paid. Where is your money?
Let's assume that you do really well with sales. Maybe you've even done some paid
advertising but you have a commission check coming for hefty amount. What if your
check fails to arrive?
How are you going to collect the money that is now owed to you? Via
email? Are you going to send the company an email - and really expect a response?
What if your response is the email returned as undeliverable? You have
invested time and maybe money in this program - for what?
ANY company that is holding the money of anyone else has a responsibility
to make their complete identity, location and telephone number available to their
associates. In this instance, postal mail boxes of any kind are not acceptable
unless a physical address is also made public!
If they want to hide something - don't let it be your money!
------------------------------------------------------------
This article may be reprinted with permission
by including the following resource box:
***********************************************
dr. jl scott is the Director of the International Association
for Professionalism Online (IAPO) http://www.IAPOnline.org
and also the publisher of MONDAY MEMO! - the ezine
dedicated to upgrading Professionalism on the Web.
For a FREE subscription: http://www.MondayMemo.org/ezine.htm
***********************************************
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«¤»MARKETPLACE 2«¤»
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<><><><><<><><><><><><>
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Visit: http://www.blmall.com/mall/ELHEnt.htm
Secure online billing. Use code D93908339 for orders.
========================================================
Click Here to
Recommend this Newsletter to a Friend
========================================================
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«¤»SITES TO SEE«¤»
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ReallyBig.com
More than 5000 resources for web builders including free clipart, CGI,
counters, fonts, html, java, animation, backgrounds, icons, wysiwyg editors, buttons,
photographs, site promotion, and much more.
http://reallybig.com/
-------------------------------
Market My Dot Com
Free Internet marketing resources - website marketing tips, find &
register available domain names, submit your URL or web site to 50 major search engines,
download free search software - Internet marketing, web site promotion, search engine
tactics & more!
http://www.marketmy.com/
-------------------------------
Epinions
We are looking for people that will review products, services, websites and more.
You will be paid for every opinion that you post and even the ones you rate.
http://www.roibot.com/w.cgi?IM2716_epinions
-------------------------------
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«¤»QUICK TIPS«¤»
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Our emotions drive us in many ways....even in the purchases we make.
You must remember this when you are writing your sales and ad copy. Always
look for the dream that drives people to buy your product or
service and use it in all your marketing materials.
-------------------------------
A Great traffic building technique to use is a script that allows your visitors to quickly
and easily tell their friends about your site. Your visitors just enter their
friends name and email address into a form,
which then sends them a message to visit your site. Two good ones are Recommend-it
and Let em Know.
-------------------------------
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mailto:feedback@the-work-at-home.com
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Betty Ann Wilkins
Home-Work Connection
7 Bartemus Trail
Nashua, NH 03063
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Disclaimer: At Home Working News accepts no responsibility
whatsoever for the content or legality of any advertiser.
We do not guarantee the validity of any ad or business.
It is the responsibility of the advertisers to check and abide
by the local, state, federal and international laws pertaining to
the products, services or business opportunities they advertise.
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© At Home Working News 2000
A Subsidiary of Home-Work Connection
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