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AT HOME WORKING NEWS
Helping You to Prosper In the Home-Based Workplace
Monday, May 8, 2000
Volume 1, Issue #50
Betty Ann Wilkins Publisher/Editor
http://www.the-work-at-home.com
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«¤»IN THIS ISSUE«¤»
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PART 1
¤ Top Sponsor
¤ Publisher's Notes
¤ Site Review: CashforSurveys
¤ Affiliate Programs News
¤ Feature Article:
Getting Results from Online Classifieds
¤ Marketplace 1
¤ Special Offers
¤ Bottom Sponsor
PART 2
¤ Top Sponsor
¤ Guest Column:
How to Instantly Double the Response of
Any Ad,
Letter or Web Promotion
¤ Marketplace 2
¤ Cool Stuff & Resources
¤ Work-at-Home Jobs
¤ Publisher's Corner
¤ Bottom Sponsor
¤ Subscribe/Unsubscribe information
¤ Contact Information
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«¤»TOP SPONSOR«¤»
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«¤»PUBLISHER'S NOTES«¤»
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Welcome to all and a special welcome to all new subscribers.
My purpose for publishing this newsletter is to provide
you with fresh, up-to-date & thought provoking information
to help you prosper in the Home-Based Workplace. Please
help me to do so by sending your comments & suggestions to:
Betty@the-work-at-home.com?subject=feedback
<><><><><>
Greetings! And a warm welcome to all new subscribers. This
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Enjoy the Newsletter and have a good week! :-)
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«¤»SITE REVIEW«¤»
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CashforSurveys
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There is an abundance of online web site companies willing to
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Submit Your Site for Review to:
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No Affiliate Sites Please! Free sites and main domains ok.
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«¤»AFFILIATE PROGRAMS
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«¤»FEATURE ARTICLE«¤»
Getting Results from Online Classifieds
By Betty Ann Wilkins © 2000
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Do Online Classifieds work?
Sure they do, but there are a set of rules that you MUST follow if you want to get good
results from free classified advertising.
Let's start with Free Classified Ad Sites....
Most people believe that these sites are a huge waste of time. They claim that the
only people to use free ad sites are those who post ads. In some cases this is true,
but do not write off all free classified sites completely. The trick is in knowing
how and where to post free ads that will bring a huge response to your offer.
There really are high traffic free classified sites, that are not just from other ad
posters. But you must keep in mind that there are also hundreds that are nothing
short of useless!
So, how do you find the good ones?
I could give you a few to should try out, but the simple fact is that what's good now,
might not be in a few weeks or month from now. Not only do you need to test your ad
copy, but also where you post them. Always test and key your ads so that you don't
waste time posting to unproductive ad sites.
The thing to remember about free classified ad sites is that they give you a risk-free way
to test your ads before spending your hard earned money on expensive, albeit high profile
sites.
What about Fee Based Classified Ad Sites...
Fee based ad sites usually do a very good job at getting just as many buyers as they do
sellers to their site. Before you spend your hard earned money to run ads on fee
based ad sites, you should be certain that your ad is effective. As mentioned about
use the free ad sites to test your ads effectiveness first.
How do you know if the fee based site is any good?
It's really difficult to know. Different fee based sites advertise in different
places, so while some offers will do well on one site, others will bomb. The truth
is that you will have to experiment with different sites to determine which work for a
given type of offer. You would be better off to do some e-zine advertising initially
since it is usually better targeted and low in cost.
On to E-zine Classified Ads....
E-Zine Advertising is the best producing as well as being the best targeted type of online
classifieds at present. Access to a good e-zine directory is all you need to get the
necessary demographics to choose appropriate e-zines for your offer. You can easily
find free and fee-based e-zine directories. E-zine advertising tends to be low in
cost and very effective. Again, be sure to only use proven tested ads.
What about Your Signature File...
It is actually a free classified ad. Be sure to use your's in newsgroups, forums,
and all your e-mail correspondence. You can also use it for testing different ads.
Keying Your Ads....
Keying your Ads is one of the most important things you MUST do. And it's easy to
do.
There are many ways to key your ad:
Ask your prospects to use a specific subject line
Use specific web addresses for each ad
If you have access to your website's log files you can just add "/?your-ad-id"
to the url
Below is an example (they all go to the same website but the log will show them as
different pages)
http://www.the-work-at-home.com/?Ad1
http://www.the-work-at-home.com/?Ad2
http://www.the-work-at-home.com/index.htm?Ad3
http://www.the-work-at-home.com/index.htm?Ad4
Without coding your ads it is virtually impossible to determine which ones are working for
you and which ones are not.
Resources:
Free Classifieds via autoresponder:
mailto:freead@the-work-at-home.com
mailto:freead2@the-work-at-home.com
mailto:freead3@the-work-at-home.com
mailto:freead3@the-work-at-home.com
List of 2725 Classified Ad Sites:
http://dir.yahoo.com/Business_and_Economy/Classifieds/
E-zine Directories:
http://www.the-work-at-home.com/lifestyles.htm
http://www.netmastersolutions.com
http://ezineseek.com/
Ad Tracking:
http://www.roibot.com/b.cgi?IM2716
http://www.roibot.com/w.cgi?IM2716_atc
*This article available by autoresponder at:
mailto:article_41@sendfree.com
------------------------------------------------------------
To reproduce this article please include the following
***********************************************
Betty Ann Wilkins, Publisher/Webmaster
New Business Start-ups - Working from Home
Resources, Information & Tons Of Freebies
Let us help you to Start Earning from Home Today!
http://www.the-work-at-home.com/
***********************************************
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«¤»GUEST COLUMN«¤»
How to Instantly Double the Response of Any Ad,
Letter or Web Promotion
By David Garfinkel
-----------------------------------------------------------------------------
Masters of marketing know a secret that most business people don't. I'm going to
share it with you now: You can go from losing money to making money - sometimes, a *lot*
of money - just by changing a few words.
What words are those? The first words... in any letter, ad or Web page. The
words that make up the headline.
Recently I was speaking to a business group about writing killer copy, and to make my
point, I took that day's edition of USA Today and covered up all the headlines on the
front page with inch-wide white correction tape. I asked them what was wrong with
the newspaper.
"No headlines!" they blurted out, almost all at once.
"Then why," I asked, "do so many of your ads not have headlines?"
It's a fact: We have been conditioned to decide what to read based on the effect a few
choice words have on our thoughts and our feelings. With books, it's often the
title. With articles in the newspaper, it's the words in a headline. With a
magazine on the newsstand, it's the headlines on the cover.
Whether you know it or not, we decide whether or not to read ads, letters and Web pages
the same way.
So, if that's the case, how do you write headlines to make people want to read your copy,
and get interested in doing business with you?
Make your headline create a vivid picture and/or stimulate a strong feeling
In your business, many of your conversations are logical and factual. That's the
nature of business - and to do otherwise would be considered "unbusinesslike."
However, about the worst thing you can do for your promotion is to have a strictly
factual, logical headline at the top of your Web page, letter, ad, flyer or postcard.
Oh yes, the headline has to be believable and make sense. And what your
headline says has to be supported by logic and facts later in your promotion.
But remember that the purpose of your killer copy headline is to stir the emotions of your
prospect in the direction of buying what you have to sell... and to get your prospect
interested in reading what comes next in your copy.
Here's an example for a hypothetical product that helps children do better at school.
First, an ineffective headline:
Children who don't do well at school will have many problems later on in their lives
Now, a more effective headline:
"Daddy! Daddy! I got straight A's!" he said proudly. Suddenly
my son's future was looking much brighter...
Notice how the first headline states a fact but does not stir emotions in a big way.
The second headline, using the same number of words (17), conveys 1) excitement 2)
pride 3) hope for the future, and it also creates a beautiful scene in the reader's mind
of a happy parent-child situation.
Action: When you are preparing or revising a promotion, take the time you need, or get the
help you need, to write a great headline that creates a vivid picture and stimulates
strong feelings in the mind of your prospect.
Use headlines that make your prospect instantly understand your most important benefit.
One of my favorite pieces of advertising is a headline (and an old slogan) for a plumbing
service. I'm not that big on plumbing, personally - it's the kind of thing you wish
would work perfectly all the time so you never have to think about it!
Why, then, am I so fond of an old plumbing headline? Because it's a great example of
making your prospect instantly aware of the benefit of your service.
The company is Roto-Rooter.
The headline is as follows:
Call Roto-Rooter - that's the name - And away go troubles, down the drain!
Wow - is that perfection in a couple of lines, or what? You get 1) a call to
action 2) company identification and 3) a visual description of the benefit.
That's hard to beat! If you've ever had a stopped-up drain, you know exactly why
this would be of benefit to you!
Killer Copy Point: Show your headline to people who are unfamiliar with your product and
company, but who would be good prospects for what you are selling. See how slowly or
quickly they understand what you are saying - especially, what would be the benefit to
them. Keep rewriting your headline until these people instantly "get it!"
Make your headline pass the "Shortcut Test"
Imagine all you were allowed to do was run your headline plus a toll-free number... as a
classified ad. Ask yourself this question: Would it generate inquiries for you in
that form?
I'll give you an example from my own business. I'm taking the headline and
subheadline from a long-copy print promotion for my product called Killer Copy Tactics:
Money-Making Secrets Every Business Owner Needs
For years, sales copywriting experts have quietly made millions with these little-known
secrets. Now you can use this information yourself. Call (000) 000-0000
I used this example for purposes of illustration. Read it again, and ask yourself if
these words alone, printed in the right location, wouldn't prompt qualified prospects to
call for more information?
Killer Copy Point: Put your headline and subheadline through the Shortcut Test. Make
sure that these words alone plus a toll-free number are likely to generate a response from
qualified prospects.
The art of writing headlines is a special skill well worth the time and effort it takes to
develop. There are many known statistics in direct marketing that bear repeating
here:
Five times as many people read the headline as read the ad or letter.
Changes in headlines have produced documented increases in sales of 200%, 500% and, in one
extreme case, 1,850% more sales!
It's a good idea to write 15 or 20 headlines for your letter or ad, and use the
"leftover" headlines as part of the selling copy itself.
Become a student of headlines and a connoisseur of great headlines. Collect them,
think about them, practice writing them. The reward for your efforts will show up
every time you get another order or inquiry that you never would have gotten if you didn't
make the effort!
========================================================
c) 2000 David Garfinkel. All rights reserved.
David Garfinkel is widely recognized by many "marketing gurus"
as their secret weapon. That is, he is known as "The World's
Greatest Copywriting Coach"; because, he can, like no other,
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totally interactive audio/visual learning system for writing
killer sales copy. You can learn more about this course at:
http://www.roibot.com/kc.cgi?IM2716_ahwn
========================================================
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«¤»WORK-AT-HOME JOBS«¤»
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Work from your home as a Telephone Counselor!!!
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Would You Like to See More Work at Home Opportunities?
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========================================================
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«¤»PUBLISHER'S CORNER«¤»
-----------------------------------------------------------------------
Top Biz News is dedicated to providing information to
effectively market and promote your website, business
or products on the Internet. Send a blank email to:
subscribe@topbiznews.com or visit our main
website at:
http://www.topbiznews.com
-------------------------------
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Do You Publish an Ezine or Newsletter? Would like to
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========================================================
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Helping You to Prosper in the Home-Based Workplace
Your Doorway to Joining the Work-At-Home Revolution
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Betty Ann Wilkins
Home-Work Connection
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