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AT HOME WORKING NEWS
Helping You to Prosper In the Home-Based Workplace
Monday, May 1, 2000                 Volume 1, Issue #49
Betty Ann Wilkins Publisher/Editor
http://www.the-work-at-home.com
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You are receiving At Home Working News because you subscribed
to it.  If you'd like to remove yourself from this mailing list,
please see the instructions at the end of this newsletter.

Our subscriber list is NOT made available to other companies or
individuals.  We value every subscriber and respect your privacy.

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«¤»IN THIS ISSUE«¤»
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   PART 1
¤ Top Sponsor
¤ Publisher's Notes
¤ Site Review: Dreamcatchers Online
¤ Affiliate Programs News
¤ Feature Article:
         Effective Newsgroup Marketing
¤ Marketplace 1
¤ Special Offers
¤ Bottom Sponsor

  
PART 2
¤ Top Sponsor
¤ Guest Column:
        How A Hidden Psychological Trigger Makes Prospects
        Practically Line Up And Beg to Do Business With You
¤ Marketplace 2
¤ Cool Stuff & Resources
¤ Work-at-Home Jobs
¤ Publisher's Corner
¤ Bottom Sponsor
¤ Subscribe/Unsubscribe information
¤ Contact Information


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«¤»TOP SPONSOR«¤»
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<><><><><>


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«¤»PUBLISHER'S NOTES«¤»
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Welcome to all and a special welcome to all new subscribers.
My purpose for publishing this newsletter is to provide
you with fresh, up-to-date & thought provoking information
to help you prosper in the Home-Based Workplace.  Please
help me to do so by sending your comments & suggestions to:
Betty@the-work-at-home.com?subject=feedback

<><><><><>

Greetings!!  The solos ad list is coming along nicely and
should be all set to start sending one solo a day by June 1st.
If you have subscribed yet you can do so by sending an email
to:  mailto:AHWNews-Solos-subscribe@topica.com   I will also be
starting a contest in the next few weeks that will offer a
free solo ad to the winner.  Stay tuned for the details.

This past week I have gotten the free jobs listing started and
online at:  http://www.the-work-at-home.com/jobs/   Check it out, you
can even ad your own job listings to the list.  I have also
completely updated the freebies pages, so be sure to check
them out.  http://www.the-work-at-home.com/freebies

<><><><><>

Enjoy the Newsletter and have a good week! :-)

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«¤»SITE REVIEW«¤»
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Dreamcatchers Online
http://dreamcatcher.spedia.net


This site contains a rather thorough listing of ways to make
money on the Internet as well as a way to pay off your debts.


Submitted by: Donald & Pamela Parker
mailto:dreamcatcher@ecol.net

========================================================
Submit Your Site for Review to:
Betty@the-work-at-home.com?subject=Site_Review
No Affiliate Sites Please!  Free sites and main domains ok.
========================================================

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«¤»AFFILIATE PROGRAMS NEWS«¤»
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Warriors Secret Site

Members are Shocked at What's Inside...Thousands of dollars
worth of highly effective marketing tools, bundled together
for one ridiculously low price.  Lifetime access to this
amazing site keeps you up-to-date with all the latest trends,
products and tools.  Constantly updated and added to.

At present a lifetime membership is just $49.95.  Affiliates
earn $30 on each sale and are given all the marketing tools
necessary to promote the site.

Because of all the new additions of expensive programs and
scripts the price is going to be raised to $149.95 in the near
future.  You will want to join before the price increases so
that you can have access to the best marketing tools yourself
as well as earn commissions as an affiliate.


Click Here for more information:
http://www.roibot.com/w.cgi?IM2716_War


<><><><><>

Internet Marketing University

This brand new affiliate program pays you a whooping $30 per
sale on a single tier mode!  It is easy to market and has
real-time online stats.

The product is a complete, step-by-step Internet Marketing
education, claiming to be The recipe for success.  "How to
start and grow your very own internet business; and how to
make it a roaring success with killer strategies from the top
15 marketing masters of our time.  100% Guaranteed!"

The affiliate program is free to join.  Remember that the
early bird get's the worm... so join this great new
opportunity today!

Click Here for more information:
http://www.roibot.com/w.cgi?IM2716_IMU

<><><><><>

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«¤»FEATURE ARTICLE«¤»
Effective Newsgroup Marketing
By Betty Ann Wilkins © 2000
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Using Newsgroups to market your products should be a big part of your promotions and advertising.  Even though it can be time consuming, it is very cost effective and can drive hundreds and even thousands of new hot prospects to your website, autoresponder, or sales letter.

Many businesses have been started and become successful by using Newsgroup advertising as their sole means of promotion.  So Don't miss out on this great way of promoting your business just because you are not sure how to do it.

The best way to start your Newsgroup promotions is to join in the discussions, if someone has a question that you can answer, jump right in and answer it.  Show your knowledge and expertise in your postings.  Be sure to place your signature block at the end of every message you post.  If at all possible "key" the urls so you can track how well a posting did.  When a posting gives you good results you will want to use it again and in other Newsgroups.  One good posting could bring you several new prospects and customers.

Everyone loves useful and quality information that is free.  Try writing a few reports that are relevant to the Newsgroups you have joined.  At the end of your report be sure to entice people to visit your site, request info from your autoresponder, etc.  You can even direct people to your site in the body of the report if you can work it in as a place where they can receive even more information.  Don't overdo it with links or blatantly advertise, all you want to do is plant the idea that going to your website, requesting more information, etc. will be to their benefit.

The great thing about a quality free report is that you can post it directly into newsgroups that don't allow ads and you won't get flamed for it!  In fact, readers will like the information so much they are very likely to follow the embedded sales message and go right to your site where they will sign up for your free newsletter, get more free reports, and eventually BUY from you!

In some instances you can get away with posting your free report to totally unrelated Newsgroups!  With a quality free report your can chances of getting flamed are pretty slim.  And if you do get flamed, just remove that group from your list of "acceptable to post in" groups.

By experimenting, posting in a few different groups each week and removing any off your list that flame you or you get no response from, you will soon have a sizable list of newsgroups to post in regularly, that could generate thousands of prospects for you very quickly.

By giving good information for free you will stand out from the numerous people that post blatant advertisements!

If you learn and use these techniques you can drive hundreds even thousands of new prospects to your website each and every day.


Newsgroup Resources:
List of Newsgroups that allow advertising:
mailto:Freead4@the-work-at-home.com
Software to simplify posting:
http://www.the-work-at-home.com/pa.htm
Newsgroup Netiquette:
http://www.vonl.com/vtab24/news102.htm



*This article available by autoresponder at:
mailto:article_40@sendfree.com


------------------------------------------------------------
To reproduce this article please include the following
***********************************************

Betty Ann Wilkins, Publisher/Webmaster
New Business Start-ups - Working from Home
Resources, Information & Tons Of Freebies
Let us help you to Start Earning from Home Today!
http://www.the-work-at-home.com/
***********************************************

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Click Here to Recommend this Newsletter to a Friend

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We offer a one-time Free Ad to New Subscribers.
For More Advertising Information Visit:
http://www.the-work-at-home.com/newsletter/ads.htm
========================================================


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«¤»SPECIAL OFFERS«¤»
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All New and Updated Special Offers - Check it out today at:
http://www.the-work-at-home.com/specialoffers.htm

FREEBIES Page is completely update -- Check it out Today!
http://www.the-work-at-home.com/freebies/

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-----------------------------------------------------------------------
«¤»BOTTOM SPONSOR«¤»
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PART 2

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-----------------------------------------------------------------------------
«¤»GUEST COLUMN«¤»
How A Hidden Psychological Trigger Makes Prospects
Practically Line Up And Beg to Do Business With You
By Yanik Silver
-----------------------------------------------------------------------------


Do you remember the stupid beer commercial a few years back with the tagline "Why Ask Why?"  Well, completely unknown to the ad agency -- they had almost stumbled onto a breakthrough marketing concept.

Telling people the reason why you are doing something is one of the most powerful influencers of human behavior.

Robert Cialdini, Ph.D. in his book "Influence: The Psychology of Persuasion" talks about an experiment by Harvard social psychologist, Ellen Langer, that concluded people like to have a reason for what they do.

Her experiment consisted of people waiting in line to use a library copy machine and then having experimenters ask to get ahead in line.

The first excuse used was "Excuse me, I have five pages.  May I use the Xerox machine because I'm in a rush?"  This request coupled with a reason was successful 94% of the time.  However when the experimenter made a request only: "Excuse me, I have five pages.  May I use the Xerox machine?"  this request was only granted 60% of the time.  A significant drop.

Okay now for the shocker.

It may seem like the difference between those two requests was the additional information of "because I'm in a rush", but that's just not the case.

Because in a third experimenter, the experimenter asks "Excuse me, I have five pages.   May I use the Xerox machine because I have to make some copies?"  There's no reason mentioned or new information presented, just the words "because".

This time a full 93% of the people said yes simply due to the word 'BECAUSE'!  And it didn't even matter that there was no reason given. Just the word because triggered a magic response.

Using this psychological 'trigger' can massively increase your Marketing success.

Here's an example: John E. Powers, one of the top copywriters in the 1900's, wrote this ad for a Pittsburgh department store in severe financial trouble:

"We are bankrupt. We owe $125,000 more than we can pay, and this announcement will bring our creditors down on our necks.  But if you come and *buy* tomorrow, we shall have the money to meet them.  If not, we shall go to the wall."

Instead of yelling 'SALE' like so many other stores would, there's a legitimate reason given why people should spend their money at this store.  And this ad was said to be responsible for saving the store.

Another ad written by Powers, for a different merchant, proclaimed "We have a lot of rotten raincoats we want to get rid of."  This sold out the entire inventory of raincoats by the next morning.

Max Sackheim, famous for the long-running ad "Do You Make These Mistakes In English" and originator of the book-of-the-month concept, says this: "Whenever you make a claim or special offer in your advertising, come up with an honest reason why, and then state it sincerely.  You'll sell many more products this way."

And this powerful strategy works just as well today.

Using this secret weapon for a medical equipment company, I helped them produce a massive 1,073% return on investment simply using "reason-why" copy.

The premise was how can we sell a product for the incredibly low price of only $477?   (Regularly this product sells for about $695 - $895.) Then the ad went on to explain that the reason why the price was so low was because the manufacturer wanted to gain market share and get nurses and doctors accustomed to using their product.  It was a huge winner and a big money-maker for the client.

So how can you apply all of this to your business?  Easy.  Let's say you have a slow time of year and you want to increase your business during this period.  Well, write a simple letter to your customers making a special offer, only good during your slow period.

Maybe you'll throw in an extra free bonus, an extra service, or a special discount simply because it is your "slow time" and you need to pay your staff anyway.

Let people in "behind the scenes" at your company...

* Are you overstocked on merchandise because for some reason customers only want the deluxe widget - but you ordered tons of the basic one?

* Did you have a flood and you need to liquidate (pardon the pun) your inventory?

* Do you need to raise cash so you can pay for your nosejob?

Whatever the reason.  Tell them the truth.

For some reason everyone wants to be mysterious about their business. If you're lowering the price nobody thinks you're doing it just because you're "such a nice guy".   So let people in the reason why.

I know this probably goes against every grain of business sense, but I promise if you give people a good, believable reason why they'll respond with open wallets.

(c) 2000 Surefire Marketing, Inc. All rights reserved.


========================================================
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========================================================

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«¤»MARKETPLACE 2«¤»
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========================================================
We offer a one-time Free Ad to New Subscribers.
For More Advertising Information Visit:
http://www.the-work-at-home.com/newsletter/ads.htm
========================================================


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«¤»COOL STUFF & RESOURCES«¤»
-----------------------------------------------------------------------

ePilot
A Free desktop portal that directs consumers anywhere and
everywhere that they need to go on the Internet.  With time
saving features like meta-search capability, free email,
real-time news and stock quotes, customizable menus and much
more, there's nothing ePilot can't do!  ePilot has attracted
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-------------------------------

Completely Free Software
How free is free?  When you have just downloaded a 10MB
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NO TIME TO READ?  NO PROBLEM!  Enjoy John Grisham's latest on
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-------------------------------

Just Can't Get Enough FREE Stuff?  Constantly Up-dated FREE Stuff!  Check Often for all the latest FREEBIES!
http://www.freebiestuff.com/free/902h4q2289.htm


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«¤»WORK-AT-HOME JOBS«¤»
-----------------------------------------------------------------------

Smarter Work brings you together with Clients to work on
projects.  You are briefed online, you manage the project
online and you deliver the project as a file - online.
You are assured payment on project sign-off.
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-------------------------------

Find projects that match your skill set and interests.
WorkExchange alerts you when the projects you want are posted!
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-------------------------------

EWork has over $700 million in projects being offered!
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Find work-at-home jobs directly off the employer websites!
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Ants is a comprehensive, fast-growing service that matches
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========================================================
Would You Like to See More Work at Home Opportunities?
Check out our all new Online Listings of Work at Home Jobs

http://www.the-work-at-home.com/jobs/
========================================================

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-----------------------------------------------------------------------
«¤»PUBLISHER'S CORNER«¤»
-----------------------------------------------------------------------

Learn How I Made $8,943 From My Spare Room Last Month
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Create winning sales letters in less than 2-1/2 minutes...just
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========================================================
Do You Publish an Ezine or Newsletter?  Would like to
exchange ads with At Home Working News?  Just email us
Betty@the-work-at-home.com?subject=Exchange_Ad

========================================================

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-----------------------------------------------------------------------
«¤»BOTTOM SPONSOR«¤»
-----------------------------------------------------------------------


MOTHERS & OTHERS -- OWN A PERSONAL COMPUTER?
Make it work for you and earn an extra $1,500 to $7,000/month
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<><><><><>

Click Here to Recommend this Newsletter to a Friend

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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Thank You For Your Readership.  If you have any ideas for
AT HOME WORKING NEWS, you would like to submit an article,
or if there's something special you'd like to see in it,
please let me know.  mailto:submit@the-work-at-home.com

Our Next Issue will be on Monday, May 8, 2000

Helping You to Prosper in the Home-Based Workplace
Your Doorway to Joining the Work-At-Home Revolution
http://www.the-work-at-home.com
mailto:info@the-work-at-home.com

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«¤»CONTACT INFORMATION«¤»
-----------------------------------------------------------------------

Betty Ann Wilkins
Home-Work Connection
7 Bartemus Trail
Nashua, NH 03063
(603)594-9252
http://www.the-work-at-home.com
mailto:Betty@the-work-at-home.com?subject=AHWNews

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Disclaimer: At Home Working News accepts no responsibility whatsoever
for the content or legality of any advertiser.  We do not guarantee the
validity of any ad or business.  It is the responsibility of the advertisers
to check and abide by thelocal, state, federal and international laws
pertaining to the products, services or business opportunities they advertise.
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© At Home Working News 2000


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