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AT HOME WORKING NEWS
Helping You to Prosper In the Home-Based Workplace
Monday, April 3, 2000
Volume 1, Issue #45
Betty Ann Wilkins Publisher/Editor
http://www.the-work-at-home.com
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«¤»IN THIS ISSUE«¤»
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PART 1
¤ Top
Sponsor
¤ Publisher's
Notes
¤ Site
Review: Quick Tax Services
¤ Affiliate Programs News
¤ Feature
Article:
What's It Gonna Take?
¤ Marketplace 1
¤ Special
Offers
¤ Bottom
Sponsor
PART 2
¤ Top
Sponsor
¤ Guest
Column:
How to Get Famous -- In only 90 Days!
¤ Marketplace
2
¤ Cool Stuff & Resources
¤ Work-at-Home
Jobs
¤ Publisher's Corner
¤ Bottom
Sponsor
¤ Subscribe/Unsubscribe
information
¤ Contact Information
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«¤»PUBLISHER'S NOTES«¤»
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Welcome to all and a special welcome to all new subscribers.
My purpose for publishing this newsletter is to provide
you with fresh, up-to-date & thought provoking information
to help you prosper in the Home-Based Workplace. Please
help me to do so by sending your comments & suggestions to:
Betty@the-work-at-home.com?subject=feedback
<><><><><>
I have just finished reviewing two super e-mail courses that I
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There was a problem with our download directory last week that
prevented many of you from downloading, "The Complete Guide to
Getting Results from FFA Submissions, Vol. 1". The problem
has been fixed. You can now download this extremely helpful
E-book at: http://www.the-work-at-home.com/downloads/ffabook.exe
<><><><><>
Enjoy the Newsletter and have a good week! :-)
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«¤»SITE REVIEW«¤»
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Quick Tax Services
http://www.quicktaxservices.com
Quick Tax Services provide a multitude of services to the
small business person at very low, reasonable prices. Their
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Submit Your Site for Review to:
Betty@the-work-at-home.com?subject=Site_Review
No Affiliate Sites Please! Free sites and main domains ok.
========================================================
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«¤»AFFILIATE PROGRAMS
NEWS«¤»
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«¤»FEATURE ARTICLE«¤»
What's It Gonna Take?
By Cathy Bryant © 2000
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Operating a home-based business is challenging; anyone who
is doing it, or has attempted to do it in the past, knows
that this is an understatement! Nothing worth doing comes
without hard work and a personal commitment to succeed. If
you believe that you can achieve success in your home-based
business overnight with minimal effort (and there are those
who will try to tell you that their "opportunity" can do
just that) then you are setting yourself up for failure
and disappointment.
With that said, you may be asking yourself, "But what do
I really need to know to be successful, and what really
works?" Those are tough questions to answer, and the
answer is not the same for everyone. Each individual
person will have different talents, interests, and desires.
And each person also comes to the decision to operate their
business with varying degrees of knowledge.
Let's start with the first question - What do I need to
know? The first thing you need to know is yourself - let
me elaborate. Chances are, if you are reading this, you
have already attempted some type of home-based business in
the past. Perhaps you achieved some success, or maybe it
didn't work for you. But you probably did learn a lot
about yourself in the process. So ask yourself these
questions; What did I really enjoy about that particular
business? What parts of the business did I dislike doing?
Do I think - with more knowledge about this business - that
this is something I would enjoy doing again? If not, why
not? It's important for you to really be honest with
yourself, since you will never be successful doing
something you don't enjoy.
Now, there are always going to be tasks associated with
your business that are not especially to your liking -
there's no way around that. But it's important to
distinguish minor tasks that might be somewhat distasteful
to you as opposed to the central core of your business.
For example, if you dislike tasks such as bill paying,
filing taxes, and so on, would it make sense for you to
operate a bookkeeping service? Of course not. Yet,
bookkeeping in any business is a necessity - one of
those things that has to be done. Know what you enjoy
doing and find a business that will allow you to focus
most of your energies into doing those things you're
comfortable with. That's why you often see individuals
who have turned their hobbies into successful business
ventures.
"What really works?" Simple - it's whatever works for
you, as long as you work at it! Consistency and
persistence are the keys to long-term success; no matter how
much you know about what you're doing, you will NEVER
achieve your dreams if you give up too quickly. I cannot
emphasize this enough - nothing else is as significant in
operating your own business as persistence. The reality is
that you are going to make mistakes, no matter what. Learn
from them and go on. Don't allow yourself to let minor
setbacks convince you that you can't do it, because you can!
Don't be afraid to start your business because you feel that
you don't know enough about it - as the Nike commercial
says, "Just DO IT!" You're never going to know everything
about a particular business when you begin - no one does.
The really important thing to know is that you can be happy
doing the type of work that is required to be successful.
And don't be afraid to ask for help from others. You will
find that most successful entrepreneurs are happy to give
advice to new business owners. Why? Because they've been
there, and you can be sure that they most likely can
attribute a lot of their success to those who helped them
when they first began their businesses.
Know yourself, and be confident in your ability to succeed.
Work your business consistently, and you will reap the rewards
that being your own boss can bring.
------------------------------------------------------------
To reproduce this article please include the following
***********************************************
Cathy Bryant is a dedicated publisher and webmaster of
HomeBizJunction: Where Our Information Meets Your Needs.
http://www.homebizjunction.com/
***********************************************
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«¤»GUEST COLUMN«¤»
How to Get Famous -- In only 90 Days!
By Joe Vitale
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"I am indebted to the press of the United States for almost every dollar which I
possess..." -- P.T. Barnum, 1891
Charlie Stratton was a little boy who would not grow. He was destined to be less
than three feet tall.
His parents accepted the fact that he would never become a full sized adult. The
neighbors felt sorry for the nice family and their midget. But no one saw an opportunity
for greatness. No one saw the potential for fame and fortune. No one, that is,
until one man came along in 1842 with an eye for hidden possibilities. That man was
P.T. Barnum.
Barnum taught the child to sing and dance. He taught him to express himself, to
accept how he looked, to feel good about who he was. He also taught the boy how to
charm and entertain crowds. And he named the young prodigy a name that still lives
today: General Tom Thumb.
Years later, after Tom was rich and world famous, his Connecticut neighbors would shake
their heads and smile. "We always thought little Charlie was a nice boy but not
very special," many said, "but we never knew he would become a celebrity until
Barnum took him and Barnumized him."
P.T. Barnum took many people who were talented but unknown and made them rich and famous.
While Jenny Lind was known as the greatest Swedish soprano in all of Europe, few
had any idea who she was in America. Yet Barnum hired her, managed her, promoted
her, and Jenny Lind became so famous that 30,000 people met her ship when it docked in New
York in the mid 1800s. Again, Barnum had practiced the art of
"Barnumizing" someone.
And to prove that his techniques worked, when Lind decided to save money and manage her
own concerts without Barnum's help, her crowds grew smaller. Lind didn't get media
attention. And she returned to Europe without fanfare. Yet it was the same
Jenny Lind that the crowds had gone wild to see under Barnum's art!
That art is not lost today, of course. Throughout 1997 I smiled whenever I saw an
article on the singer Jewel. Here you have a woman barely out of her teens, with
only one CD released at the time, making front page headlines and cover stories on
national magazines. Last I heard she had been hired to write her autobiography (!)
and was paid more than a million dollars for it. Yet Jewel is barely an adult!
How is
this happening? Clearly, Jewel is being Barnumized.
And that's how anyone can become famous today. You need someone skilled in the art
of Barnumizing. There should be a latent talent or trait that can be publicized, of
course, but even that can be gotten around. Richard Branson, the tycoon founder of
many businesses, including Virgin Records and Virgin Airlines, Barnumizes himself by
creating balloon flights around the world. Whether he actually succeeds at the trip
doesn't matter. His events bring himself international publicity. And he is
not promoting any talent except maybe the bold desire to be famous.
I've been personally fascinated by publicity and publicists since I began researching P.T.
Barnum a few years ago. Here's a taste of some of the people I've discovered:
* Harry Reichenbach was an audacious silent movies publicist who made people famous in the
early 1900s. In fact, his incredible creative ideas helped stop World War I.
* Edward L. Bernays helped make such stars as the singer Caruso famous. And he got
American women to smoke with a publicity event he helped orchestrate in 1929.
* And publicists today continue to Barnumize people like chicken soup authors Mark Victor
Hanson and Jack Canfield. One reason Deepak Chopra remains a bestselling author is
the publicist behind him: Arielle Ford.
But let's forget actors and actresses, authors and speakers, singers and celebrities for a
moment. What about the average person? What about you? Can you be
Barnumized? Can you be made famous?
Without hesitation, I say yes. The secret is in hiring a publicist who knows how to
find or create a news worthy subject out of you or something you do.
There isn't any one way to fame that fits for all people. Sometimes all you need is
one wild event to draw attention to everything else you do:
* Barnum once showed a preposterous "Fejee Mermaid." The curious
half-monkey-half fish increased his ticket sales 33%.
* In our own century a circus once displayed a "Unicorn." While everyone
knows unicorns aren't real, ticket sales increased 55%. Again, the one publicity
stunt drew crowds to see everything else being offered.
But you don't have to be wild and crazy to get attention. In an article I wrote
titled "Hidden Selling," I talk about the various people who are getting rich
and famous by sponsoring events that serve a good cause. Bill Phillips, for example,
is selling people on the idea of getting fit. He gives away his book, and a video,
and holds yearly contests. He donates his money to the Make-A-Wish Foundation.
All of this is
making Bill internationally famous. How does he make any money? He sells
nutritional supplements. But this fact is "hidden." What Bill is
doing is getting fame, and then using that fame to make money. Very, very smart.
One of the easiest ways to begin to seek fame is to write a book. You still have to
promote the book, of course, but as an author you have an excuse to get publicity.
That's what Evel Knievel wanted when he called me. He wanted me to help him write
his life story. He knew that a book could bring him more fame. (I turned him
down.) Many other people know this fact, too, from Donald Trump to J. Paul Getty to
Madonna, and that's why they write (or hire someone to write) books for them.
By now you've heard the quote from Andy Warhol that in the future everyone will be famous
for 15 minutes. My belief is that if you create fame for yourself that sticks, that
fame will be a credential you can bank on for the rest of your life.
Take Evel Knievel. His publicity stunts Barnumized him in the 1970s. Yet we
still know his name today, thirty years later. He wedged his name into public
awareness through his fame tactics. And he's still cashing in on his name. In
fact, his name is so strong that it has helped launch the career of another daredevil:
Evel's own son, Robbie Knievel.
Most people know the name Tom Thumb today, as well. Why? The
fame Barnum created for his little friend still lives. Fame can do that for you,
too. It can become a lasting advertisement for who you and what you do. From
then on, everything you touch will get automatic attention. Tom Thumb used to sell
toys and other products. So did Evel Knievel. As a result of their fame, these
otherwise mediocre products
sold. The products weren't important, it was the name associated with the products.
The more famous the name, the more easily the products sold. That's why Pepsi
hires the latest hot stars to appear in their commercials. Their fame brings
favorable attention to Pepsi.
But what if you can't afford a publicist? Easy. What you have to do is become
your own publicist and Barnumize yourself.
Let me explain:
A year or so ago I wrote a news release that helped make Jeff DeLong---barely 28 years
old---wealthy. The headline read:
50 Ways to Leave Your Lover (or anyone else); Unusual cards don't greet, say Hit The
Streets
Paul Krupin of the ImediaFax news bureau sent it out by fax and email. As a result, Jeff
did twenty radio interviews the day his release hit. The Associated Press picked up the
story at least twice and spread the word to the media nationally. The number of
times the story was reprinted is impossible to tally. But as a direct result, Jeff's
website sales blasted to $20,000 a week. (A week!)
What made his news release so successful?
1. There was news here.
I didn't have to dig too hard to see that Jeff's greeting cards were newsworthy in and of
themselves. (You send his c-ya cards out when you *end* relationships.) Too
many people send out news releases without any news. They are thinly disguised ads.
Editors hate ads. They want NEWS.
2. We tied it to current news.
Valentine's Day was right around the corner. While Jeff didn't want to tie his
release to that event, I knew that doing so would cause the media to grab his release.
It helped make his news relevant. Whenever you can tie your product or
service to existing news, you up the odds in being used by the media.
3. We distributed the release to select media.
Paul Krupin hand picked a list of media contacts. What you send out has to match the
interests of those receiving it. Don't send artillery news to an anti-gun newspaper.
You can get publicity for virtually any product or service. The media is desperate
for news. Provide it and they'll advertise your business. But how do you find the
right news angle? There are at least three ways: (1) Have news, (2) invent news, or
(3) tie your business to current news.
Jeff's release was an example of one and three. (His cards were news, and we tied it
to Valentine's Day, which was current news.) Here's an example of number two: Inventing
news.
When Barry Michaels in Australia hired me to write a release for his clothing store, I had
to hunt to find the news angle. I talked to him and learned that because he was
getting bogus orders online, he started calling virtually *everyone* who contacted him.
This turned out to be a breakthrough. Customers were in awe that a retailer
in Australia would call them. Not only did Barry stop the bogus orders, but he
increased his sales with this extra personal service. So I wrote a news release with
this headline:
Retailer Finds Way to Turn Bogus Orders Into Profit; Australia
teaches the globe how to make money online
As a result, the Investors Business Daily called him. Since that is a national
publication, Barry's news release will turn into *thousands* of dollars in free publicity.
Very nice.
Finally, let me tell you what I did a few months ago. In mid-June I bought a
mermaid. Yes, a mermaid. P.T. Barnum had one and I figured it would be cool if
I did, too. It turned out to be a disappointment and I felt like an idiot for
getting it. But then I saw a publicity opportunity. So I wrote a news release (using
method number two) that began with
this headline:
Barnum Expert Suckered Into Buying "Real" Mermaid; Discovers
curiosity as powerful marketing tool
The response stunned me. The editor of the American Legal Association's newsletter
asked if they could run the story. Radio hosts wanted to interview me. An
A&E Biography TV show on Barnum plugged my book, causing my book to sell out
overnight. Ah, I love this!
The point is, news angles are everywhere. Start to think like a reporter, get
creative, and plug you or your business *within* your story. It's the key secret to
getting rich and famous today----within only 90 days---and with or without a mermaid!
========================================================
Marketing specialist Joe "Mr. Fire!" Vitale is the author
of nine books, including "Hypnotic Writing", which answers
the question, "What will *you* do when you learn to hypnotize
people with the power of words alone and get them to obey your
commands?" Click here to find out:
http://www.roibot.com/hw.cgi?IM2716_JV
========================================================
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«¤»COOL STUFF
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