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AT HOME WORKING NEWS
Helping You to Prosper In the Home-Based Workplace
Monday, February 14, 2000         Volume 1, Issue #38
Betty Ann Wilkins Publisher/Editor
http://www.the-work-at-home.com
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Our subscriber list is NOT made available to other companies or
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«¤»IN THIS ISSUE«¤»
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   PART 1
¤ Top Sponsor
¤ Publisher's Notes
¤ Site Review: Peacekeeper Security
¤ Affiliate Programs News
¤ Feature Article:
         Tell Them Who You Really Are
¤ Marketplace 1
¤ Special Offers
¤ Bottom Sponsor

  
PART 2
¤ Top Sponsor
¤ Guest Column:
        Mirror Mirror On the Wall
¤ Marketplace 2
¤ Cool Stuff & Resources
¤ Work-at-Home Jobs
¤ Publisher's Corner
¤ Bottom Sponsor
¤ Subscribe/Unsubscribe information
¤ Contact Information

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«¤»TOP SPONSOR«¤»
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«¤»PUBLISHER'S NOTES«¤»
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Welcome to all and a special welcome to all new subscribers.
My purpose for publishing this newsletter is to provide
you with fresh, up-to-date & thought provoking information
to help you prosper in the Home-Based Workplace.  Please
help me to do so by sending your comments & suggestions to:
Betty@the-work-at-home.com?subject=feedback

<><><><><>

Happy Valentine's Day to all.  It has been a eventful week
with trying to get caught up and bringing my mom home.  I
again want to thank everyone for their well wishes.  With mom
home and doing better I can start devoting my time to the
newsletter and website again so that I can bring you the best
quality information possible.

This week's Affiliate program news is being dedicated to
MYSS's 5 Pillar Program, "THE Affiliate Program of 1999",
awarded by Clint Pheeney of Affiliatesdirectory.com

This week's Guest article is all about MasterCard chargebacks.
What you should be aware of and how to combat MasterCard
International's Policies.

This week's feature article is about the importance of letting
your customers and prospects know who you are.  This is a just
one more way to show your professionalism.  Thanks goes to
Wanda Loskot for this wonderful article.

Mark Joyner has done it again.  His amazing new product,
Affiliate Assistant is taking the Internet by storm.  Allan
Gardyne of AssociatePrograms.com (the Internet's Guru of
Affiliate Programs)is raving about it.  This little Gem is a
must have for anyone that is promoting affiliate programs.
Not only does it keep track of all your programs, but it
tracks all of your advertising too.

To get a copy of this little gem visit:
http://www.the-work-at-home.com/assist.htm

If you would like to receive a copy of Mark Joyner's "how to"
article explaining how to get the best results when using the
Affiliate Assistant software, please send a blank email to our
autoresponder by using the link below:
mailto:assistant@the-work-at-home.com

<><><><><>

Enjoy the Newsletter and have a good week! :-)

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«¤»SITE REVIEW«¤»
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Peacekeeper Security
http://www.thepeacekeeper.com/free


If you are looking for a home security system this is the
place to go.  I was quite impressed with all they have to
offer.  At most you will pay $29.95 a month for the system
which is low compared to some of the systems I have priced.
They even have a free offer to get their standard service if
you agree to a 36 month contract and donate $10 to the Feed
The Children organization.

They also have a very lucrative business opportunity for those
of you that would be interested in promoting home security
systems.


Submitted by: Jim Deitrich
mailto:money@viaccess.net

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Submit Your Site for Review to:
Betty@the-work-at-home.com?subject=Site_Review
No Affiliate Sites Please!  Free sites and main domains ok.
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«¤»AFFILIATE PROGRAMS NEWS«¤»
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5 Pillar Program
Make Your Site Sell! (MYSS)

Since Ken Evoy first started the 5 Pillar Program there have
been many rave reviews.  Not only of his affiliate program but
also of his increasingly popular e-book, Make Your Site Sell.
To keep up with the demand Ken offer's the book in many
different versions: for Mac, IBM and even Linux users plus it
is also available in printed form for those of us that prefer
to make notes while reading.  The book itself is under $20 and
basically sells itself.

Affiliates receive a completely Free Manual of 224 pages that
has been called, "the best manual on affiliate marketing!".  I
have to agree with that description.  Not only does the manual
help you with MYSS but with any other affiliate program you
may be promoting.  Affiliates receive a monthly newsletter and
are given many tools for creating ads and webpages.  The
support in the program far surpasses any other I have seen.
If you have an idea, Ken listens to you.  If your idea is
exceptionally good, Ken will reward you with your own
subdomain on his main site.  If your idea is the best during
the course of the year, Ken will reward you with a $500 bonus.

Recently Ken added a new freebie for all affiliates.  It is
called the Ultimate Link Tracker, which can be purchased at:
http://www.cgitoolbox.com/cgi/uat/index.html for $49... but
why do that when you can get it for Free when you become an
affiliate in the 5 Pillar Program?

I just received an update from Ken on the 5 Pillar Program
that stated he is adding increased functionality through:

* autoresponder capability
* remote subscription to SITE-SELL (subscriber will be tied to
the affiliate forever!)
* more detailed tracking that will allow you to see exactly
which of your promotional efforts work the best. Really
amazingly detailed stats, including Conversion Rates for
every method that you use to promote (ex., each Web page,
each e-zine, sig file, etc.).

Now add to this the addition of a completely new product to be
launched on February 29th.  A new product every month for the
next 12 months and you will start to realize just how very
important it is to be involved in this program before Ken
closes it out like Net Detectives did.

It has been estimated that the program will grow to the point
of being closed within a very short period of time after the
launch of the new products.

If you have not yet joined the 5 Pillar Program, do it now.
This program will grow income for affiliates exponentially
throughout the year.

Just download the affiliate infopack to learn more about the
program. You will be surprised at the amount of FREE info you
will receive in it....then join before it is too late.


Click Here for more information:
http://www.the-work-at-home.com/myss.htm

<><><><><>

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«¤»FEATURE ARTICLE«¤»
Tell Them Who You Really Are
By Wanda Loskot © 2000
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There is a lot of talk about building loyalty and trust on the
Internet.  Various strategies and techniques have been
discussed, different strategies orchestrated.  Yet, it seems
the majority of people miss the main ingredient of this
trust-building process: being vulnerable.

The old advice "give before asking" applies here, as well.  To
earn someone's trust, we need to trust first.  Just as people
are preconditioned to smile in response to someone else's
smile, we are naturally interested in people who display a
genuine interest in us, and we find it easier those who trust
us first.

A friend of mine will not share a picture of herself with
visitors because she feels too unattractive.  Another friend
doesn't even want to disclose that she *is* a woman because
she feels that some people will not take a female-owned
business seriously enough.  One of my male friends, a Black
American, shared with me that he will never show his photo on
the web, because he knows that some people will refuse to buy
from him only because of the color of his skin.

I even know a business owner who is so concerned about the
possibility of being harassed that he doesn't display his
name, phone number or address on his website (funny thing is
that the first thing you will see when you visit his domain is
the annoying java script box asking you for your own name).

I agree that, sadly, some people refuse to do business with a
woman only because she is a woman.  And there are too many of
those who will not buy from a person of color.  Some buyers
want to deal only with a large company, even if they know that
you will solve their problem for less money.  No matter how
good you are, some people will reject you for a very
superficial reason.

That's fine. A blessing in disguise, really.  Consider that
*they* didn't qualify to do business with you - not vice
versa.  After all, why would *you* want to do business with
someone like that?

The Internet is a huge place, full of wonderful, progressive
people with imagination.  People who are able to make
intelligent and rational decisions based on facts and on their
own values.  Look for these kind of contacts on the Internet.
Build your website and your Internet presence with them in
mind - not with the others.  And once they come to you, don't
alienate them by hiding your face and by telling them half
truths.  Trust their intelligence and common sense.

The more truthful you are with your true prospects and
customers, the more comfortable, safe, and non-threatening
they feel with you.  Don't be afraid of being vulnerable.
A few people might be turned off by some of your
characteristics, some might even try to ridicule you.  But
those you would really like to do business with in the long
run will recognize who you are, will identify with you, and
will be inspired to trust you.

Share with visitors who you really are - show them your
values, your photograph, even your shortcomings.  People will
respect you for this more than you might think and they will
drawn to you.  Ironically, it is one of the major trust
building factors.

------------------------------------------------------------
To reproduce this article please include the following
***********************************************

Wanda Loskot is a professional business coach - if you are
seriously interested in succeeding on the internet, check her
intensive eight week course "Internet Success Boot Camp".
It is a combination of interactive telephone classes, printed
manual, e-books, daily email support, internet field trips,
and audio tapes - sign up for a free tele-class-
http://internetsuccesscoach.com/
***********************************************

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«¤»SPECIAL OFFERS«¤»
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Special Offers has been removed from the newsletter.
Still interested in seeing our Special Offers?  Please visit:
http://www.the-work-at-home.com/specialoffers.htm

Be sure to check out our all new Freebies Pages too!
http://www.the-work-at-home.com/freebies/

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PART 2

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-----------------------------------------------------------------------------
«¤»GUEST COLUMN«¤»
Mirror Mirror On the Wall
by Ken Evoy
-----------------------------------------------------------------------------


Mirror Mirror On the Wall,
Who's the Fairest Chargebacker of All?
--> "It Ain't MasterCard, Sweetie!"

When it comes to chargebacks, not all credit card companies
are created equally.


Here's the story.  We get the occasional chargeback request
for MYSS!.  It is almost always an error.  Here are some of
the reasons...

o "Oops. I forgot who 'GoodBytes' was."
o "Oh, my lousy brother used the card.  Leave the
charge on.  I'll take care of my brother." (Oh-oh!)
o "Oh right~ That's the book my wife wanted."

And on it goes.


How does VISA handle chargebacks?  They send you a LEVEL 1
chargeback where you have a chance to provide a signed chit
(which gives you the chance to contact the customer and head
off a mistake).

Now, of course, you don't have the signed chit -- after all
no one signed it!  But that's OK.  You have your chance now
to contact the customer and find out that it was an error.

Customer drops the request for chargeback and we all live
happily ever after.

AMEX is just as easy, and they're a pleasure to deal with.

But MasterCard? Ouch...

MasterCard just flat out charges you back.  According to
MasterCard International, you're supposed to get a
notification of the chargeback, but we never do.

Regardless, it's too late.  The chargeback HAS ALREADY
HAPPENED.


So what are you, the out-of-luck merchant, supposed to do?
If you notify the customer, he has to then REVERSE the
chargeback -- this is much more work than just dropping it.
And, even in the unlikely event that he does this, you are
still stuck with the banks's chargeback penalty...

... yes, even though it's NOT your fault.

Now, even VISA will chargeback automatically in crystal-clear
cases (ex., two identical charges to same card within minutes)

That's fair.

And it's more than fair that the customer must have the LAST
say as to whether she ordered a product using her card IN
CASES WHERE THE CHIT IS NOT PRESENT (I.E., NOT SIGNED), which is the case for all Internet orders.  After all, if the customer does not feel secure, she won't use it.

But to flat-out total-chargeback without giving the merchant
a chance to reply?  Couldn't be.  I was sure my bank had it
wrong.

So I called MasterCard International.  Here's what they
confirmed...

If the cardholder simply confirms that she did not order the
product, the chargeback simply *DOES* happen.  No, the
merchant is never given a chance to rebut before the actual
chargeback is debited from the account.


Check for yourself at...

rules@mastercard


And after you check, make a DIFFERENCE.  Here's what I
recommend you do...


1) Make VISA your "default" card by pre-selecting this radio
button (it's a simple bit of html) and by giving it THE
place of prominence) on your Order Form.  Put AMEX second in
order.  Tuck MasterCard into the least visible place so that
only those who MUST use it will choose it.


2) Let MasterCard know that you're doing it... and why.


3) Forward this article to someone you know, asking that
person to do the same.  If you are an e-zine author, please
reproduce this article and urge your subscribers to do the
same.


Hey, we all agree...


It's an ABSOLUTE MUST that the consumer be protected.  But
it's unfair that merchants be burned.  If enough merchants
complain and give MasterCard "least favored status" on their
order pages, they'll change their policies to match VISA and
AMEX.

Somehow, this has been overlooked by everyone, including me.
I only found out because I overheard Janice arguing about it
with MasterCard.


Here's hoping we can use the Net to bring about change...

Make a difference. :-)


========================================================
Article taken from SITE-SELL #008 newsletter. Get Sample
articles from all Three of Ken Evoy's Incredible E-zines
and then Get Your FREE Subscription to each one!
http://articles.sitesell.com/?myss1.html
========================================================

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«¤»COOL STUFF & RESOURCES«¤»
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«¤»WORK-AT-HOME JOBS«¤»
-----------------------------------------------------------------------

Auditors
Visit stores, complete a written report of the description of the events that occurred. It is preferred that report be word processed by computer or consideration, please send your resume and letter of interest to :
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Franklin Office Park 38 Pond St. Suite 104
Franklin, MA 02038

-------------------------------

Diners/Researchers
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Los Angeles, CA 90034

-------------------------------

NEW HOME TELEMARKETER.
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300 Chastain Ctr. Blvd., Suite 325
Kennesaw, GA 30144

-------------------------------

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If you have a computer that you know how to use, you may find a rewarding new career working out of your home!  We are an established company in Florida who has been in operation since 1976.  We make travel arrangements and would be willing to train the right person(s).  There is no fee or start up costs - This is a real opportunity for applicants with exceptional
customer service and computer skills.  For more information, please send a professional resume package (including salary history and equipment list) to:
Attn: Housebound
PO Box 731
Stuart, Florida 34995-0731

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«¤»PUBLISHER'S CORNER«¤»
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FREE EZINE AFFILIATE
Get Paid for referring Subscribers to our Free Ezine.
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exchange ads with At Home Working News?  Just email us
Betty@the-work-at-home.com?subject=Exchange_Ad

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is now accepting applications for charter members with
qualified sites.  Get more info from our autoresponder:
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Thank You For Your Readership.  If you have any ideas for
AT HOME WORKING NEWS, you would like to submit an article,
or if there's something special you'd like to see in it,
please let me know. mailto:submit@the-work-at-home.com

Our Next Issue will be on Monday, February 21, 2000

Helping You to Prosper in the Home-Based Workplace
Your Doorway to Joining the Work-At-Home Revolution
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«¤»CONTACT INFORMATION«¤»
-----------------------------------------------------------------------

Betty Ann Wilkins
Home-Work Connection
http://www.the-work-at-home.com
mailto:Betty@the-work-at-home.com?subject=AHWNews
7 Bartemus Trail
Nashua, NH 03063
(603)594-9252

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Disclaimer: At Home Working News accepts no responsibility
whatsoever for the content or legality of any advertiser. We
do not guarantee the validity of any ad or business. It is the
responsibility of the advertisers to check and abide by the
local, state, federal and international laws pertaining to the
products, services or business opportunities they advertise.
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