At Home Working News Weekly Free Newsletter Back Issue 36

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AT HOME WORKING NEWS
Helping You to Prosper In the Home-Based Workplace
Monday, January 24, 2000 Volume 1, Issue #36
Betty Ann Wilkins Publisher/Editor
http://www.the-work-at-home.com
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ｫ､ｻIN THIS ISSUEｫ､ｻ
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､ This Issue's Sponsor
､ Publisher's Notes
､ Site Review: R&A Consultants
､ Affiliate Programs News
､ Feature Article:
Simplify Your Home Business Plan
､ Marketplace 1
､ Special Offers
､ Guest Column:
Internet Marketing Expert Can't Give Away $100 Bills
､ Marketplace 2
､ Cool Stuff & Resources
､ Work-at-Home Jobs
､ Publisher's Corner
､ Subscribe/Unsubscribe information
､ Contact Information

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ｫ､ｻTHIS ISSUE'S SPONSORｫ､ｻ
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ｫ､ｻPUBLISHER'S NOTESｫ､ｻ
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Welcome to all and a special welcome to all new subscribers.
My purpose for publishing this newsletter is to provide
you with fresh, up-to-date & thought provoking information
to help you prosper in the Home-Based Workplace. Please
help me to do so by sending your comments & suggestions to:
Betty@the-work-at-home.com?subject=feedback

<><><><><>

This week's Guest Article by Mike Enlow explains how he tried
to give away $100 bills on the Internet using all the Wrong
Marketing Strategies. Mike doesn't stop there, he goes on to
tell us what we need to do to make money on the Internet.

Thanks to Cathy Bryant, Publisher and Webmistress of
HomeBizJunction for informing me about this awesome
opportunity. Please be sure to visit her website at:
http://www.homebizjunction.com and subscribe
to her very informative e-zine.
The Inner room is a new membership only marketing resource
that You CANNOT afford to be without. Two affiliate
options: one is free and the other is for members only.

This week's feature article shows you how to create a
simplified business plan that will keep you and your small or
home business on track and explains why you do not have to
create a full blown business plan.

<><><><><>

Enjoy the Newsletter and have a good week! :-)

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ｫ､ｻSITE REVIEWｫ､ｻ
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R&A Consultants
http://www.raconsultants.com/

R & A Consultants is a small consulting firm who specializes in
providing business and marketing services for the small business,
start-ups, and individuals. They also provide web design and
hosting. Their staff includes experts in marketing, graphic
design, and tax preparation.

Submitted by: Richard Camarillo
mailto:rcam94@home.com

========================================================
Submit Your Site for Review to:
Betty@the-work-at-home.com?subject=Site_Review
No Affiliate Sites Please! Free sites and main domains ok.
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ｫ､ｻAFFILIATE PROGRAMS NEWSｫ､ｻ
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The Inner Room

Andy Brocklehurst has created an incredible marketing resource
that gives any marketer all the information and tools needed to
be successful. The affiliate program is open to everyone
through ClickBank but members that also become affiliates gain
much more. You receive a 40% commission on all memberships
whether you are a member or not but.... members are given a
different affiliate url that can be used in e-mails and has a
lifetime cookie attached to it, unlike the clickbank url.

When I joined I could not believe all the resources I found in
the inner room. I have been marketing on the Internet for
almost 3 years now and have joined many membership only sites
just to find a lot of shareware, demos, and limited version
software that has been tooted as being free --- this is not the
same at all. Andy has gone above and beyond to give you
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liked about the site is that you don't have to waste time
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This very unique site is going to be a huge hit once the word
gets out that get even more than promised.

Click here for more information:
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<><><><><>

Be Your Own Boss Free Forum

This is not an affiliate program --- it is better! Check out
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offline. Tons of resources for dropshipping, wholesalers and
much more.

Click here for more information:
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ｫ､ｻFEATURE ARTICLEｫ､ｻ
Simplify Your Home Business Plan
By Betty Ann Wilkins ｩ 2000
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Have you ever tried to sit down and write a traditional
Business Plan? If you have, most likely it is still sitting
there waiting to be done.

Traditional Business Plans are normally written to impress
people that you want to invest in your business or to obtain
a loan to expand or start your business. Traditional
business plans are mainly used by the heavy hitters, not
small home businesses.

Traditional business plans are much more than a home business
needs and usually so complicated that it never gets written.
So, what is the small home based business to do?

All we really need is a roadmap -- a guide -- that will make
sure we stay on track. I have put together a simple guide to
follow to write out your own business roadmap below. Please
be sure to use this to help you take control over your
business.

Keep in mind that this is just a roadmap to guide you and
that your perspective and goals will change over time.

            The Preface to Your Plan:

Ask yourself the following questions (and yes, write them
down), refer to them often and change your responses as
necessary.

1. Why am I doing business?
    2. What do I want to accomplish?
    3. What do I want to gain?

Keeping your previous answers in mind fill in each of the
following sections of your roadmap.

1. Your Business Mission
Write it down exactly as you see it.

2. Your Business's Past History
Evaluate what has happened with your business over the
past six months to year. Make note of your business's
strengths and weaknesses. Has your business been
profitable? Does it show signs of becoming profitable?
Do you have the same customers? Have you attracted new
customers? Are you happy with where the business is
going?

3. Your Competitive Edge
    List what you offer. List your products & services.
    Make a separate list of what you plan to offer or
    obtain in the future.

4. Customer Relations
    Do not just write down ways that you plan to advertise.
    As a small home business you are highly dependent on
    making and building relationships. So, how are you
    going to develop lasting relationships with your
    customers?

5. Business Relationships
    List partners, suppliers, mentors, anyone you have an
    ongoing business relationship with. Also list those
    that you plan to have a business relationship with.

6. Finances
    This is where you want to write down your goals.
    What you have right now and what you plan to have in
    the future. Yes, create a budget and make projections
    based on what you plan on doing.

Now that you are done, you want to keep this in plain view
where you can review it and re-evaluate it often. Doing so
will help to prevent you from losing your focus and straying
from your original plans.

By reviewing your roadmap from time to time you will also be
able to revamp, make realistic changes to your plan, and most
importantly run and grow your business in the ways that YOU
choose.

*This article available by autoresponder at:
mailto:article_32@sendfree.com

------------------------------------------------------------
To reproduce this article please include the following
***********************************************
Betty Ann Wilkins, Publisher/Webmaster
New Business Start-ups - Working from Home
Resources, Information & Tons Of Freebies
Let us help you to Start Earning from Home Today!
http://www.the-work-at-home.com/newsletter
***********************************************

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ｫ､ｻSPECIAL OFFERSｫ､ｻ
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Special Offers has been removed from the newsletter.
Still interested in seeing our Special Offers? Please visit:
http://www.the-work-at-home.com/specialoffers.htm

Be sure to check out our all new Freebies Pages too!
http://www.the-work-at-home.com/freebies/

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ｫ､ｻTHIS ISSUE'S SPONSORｫ､ｻ
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ｫ､ｻGUEST COLUMNｫ､ｻ
Internet Marketing Expert Can't Give Away $100 Bills
by Mike Enlow
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Yes the above statement is a true story. Most importantly to
you is, *the fact* we couldn't even give away $100 bills on the
internet. This incredible experiment reveals why most don't
make money online and what you can do RIGHT NOW to change that and start profiting immediately.

Here's what happened: We created a web site making a legitimate
offer to give away free money, promoted it through search
engines and newsgroups, and left the web site up for several
months - but not a single person took us up on it.

(This story does have a happy ending though - keep reading to
find out!)

What does this mean to you and your online business? If you
are selling anything less attractive than free hundred dollar
bills (and that's most everybody, by the way) then it is
*critical* that you keep reading to learn the very big
problems you face in order to make money online.

Most People Don't Understand Just Exactly How Hard It Is To
Make Money On The Internet - Or How Easy It Can Be IF You Do Everything Exactly Right

As very successful technology marketing consultants, we've
taken people who hadn't earned a penny online and got them
started making money immediately - And we've worked with
people who were already making good money and literally
exploded their profits with our special methods and
techniques.

But, unfortunately, the plain truth is: it's hard to sell
ANYTHING On The Internet! And if you don't mind my being
blunt, I'm going to tell you the main reason why more people
aren't buying from you:

They Don't Believe One Darned Word You Say! Literally.
They're sick of being lied to. Sick of being misled. Tired
of outrageous offers, unsolicited email spam, products that
don't work as advertised, and people who hide behind fake
names and fake email addresses.

And Here's The Problem: Even if you are selling the greatest,
most effective, amazing product or service in the history of
the world (even free $100 bills), I GUARANTEE you that
whatever you are doing to establish your credibility right
now isn't enough.

You've got to BEND OVER BACKWARDS to prove that you and your offer are legitimate and believable, and it's likely that
you're not doing even half of what you should do to maximize
your sales. (Which is good news for you, because after
reading this article you should be able to *instantly*
increase the profitability of your website or online
business. :-)

Let me repeat that, because this is one of the most important
things about selling on the internet that almost everybody is
missing. . . You've Got To Bend Over Backwards To Prove That
*YOU* And Your Offer Are Legitimate.

You can blab on for hours about how great your product or
service is, but without spending time establishing how
trustworthy and legitimate YOU are, you won't make the sale.
Let's take our attempt to sell $100 bills as an example. I'm
going to dissect our ad and tell you everything that was
wrong with it. Are you making any of these mistakes?

(Here's the ad we ran on a Freeyellow free web site:)

- - - - - - - - - - - - - - - - - - - - - - -

I'LL SEND YOU A $100 FOR FREE!!!! you just pay the cost of
$10.95 to have it mailed to you by overnight delivery!! My
supplies of these $100 bills are limited if I run out your
order will not be processed so act now!!!!! Act now to get
$100 (U.S. Currency) by overnite delivery!!!!!! WHERE ELSE
CAN YOU GET $100 FREE? <Click Here To Order Online>

- - - - - - - - - - - - - - - - - - - - - -

...Would you take a free $100 bill if you read that ad?

First off, let me ask you a question: If you knew for a
fact that the above offer was legitimate and true in every
way... How many $100 bills would you buy? (Dumb question,
right?) Then why didn't people try to buy thousands of
them? There's only one reason: The ad did not have
credibility. And even though this example is on the
"outside edge", the same problem exists in virtually every
ad on the net. I'm here to tell you that no matter how good
you think you've established your credibility in your current
sales letter, you can do more - and doing so will put your
sales through the roof!

OK, what's wrong with the ad we ran?

1) Too many exclamation points. Makes it sound "hypish" and
destroys credibility - without credibility, no sale.

2) We don't identify ourselves in the ad. That's a terrible
mistake, and I don't just mean our company name... Any scam
artist can register a fictitious business name, and they're
easy to hide behind. Without a clear identity behind the
offer - to defray any fears your prospects may have - even
the best offer with a triple your money back guarantee means
nothing... you won't get the sale.

You should always have a "clear identity." You should have a
phone number, address, and whenever possible a fax number.
NEVER use hotmail, usa.net, or other throw-away free email
addresses. Those who are out to scam you and run *almost
always* use throw-away email addresses - free email
addresses. At least with a legitimate ISP email account, the
customer has some feeling you can be found if you turn out
to be one of the "bad eggs" - a scam artist.

3) Need to give credentials. I should have established that
I'm an expert in my field, should have listed famous and
successful clients I've worked with ...you get the point.
You must do everything you can to show your credentials,
because that helps to build credibility.

4) Need testimonials. I should have listed happy customers
of ours and happy people who had previous order $100 bills,
using FULL names whenever possible, not initials. Testimonials
are a great way to gain credibility. Even the weakest of
testimonials can make a dramatic difference in your sales.
HARVEST those like the golden nuggets they are... When a
customer writes you saying nice things, *always* write back
and ask, "Can I quote you on that?" - You'll be surprised how
many say, "no problem" and this alone can make such a
difference in your success you won't believe it until you've
tried it.

5) Give full contact info like our business address and phone
number to establish that we're "real people". There are many
services where for a few dollars a month you can get a "one
number for everything" services, taking both voice mail
messages and faxes and forwarding them to you via email.

6) Here's a very important one: We need to explain WHY WE ARE DOING THIS. Lots of people miss this point. If I explain that we're giving away $100 bills as an experiment, or because I'm a wealthy philanthropist, etc., people understand what's going
on, and there's a better chance they'll believe me.

I hope these tips have been of use to you. If you put these
concepts into action in your online marketing, you should
easily be able to increase your sales.

P.S. -Once we applied the credibility tactics I just listed,
we "sold" a $100 bill to the very first person that we
contacted. Yes, they *do* make a difference!!

(C) 1999 Masters of Marketing - All Rights Reserved

========================================================
Mike Enlow is founder of the "Masters of Marketing Inner
Circle," and specializes in unusual and low-risk methods
for increasing your business, both offline and on. To get
his free "Instant Cash Flow System" that earned him
$37,000 in two weeks, Visit:
http://www.enlowcircle.com/go/earn
========================================================

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ｫ､ｻCOOL STUFF & RESOURCESｫ､ｻ
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Do You Publish an Ezine or Newsletter? Would like to
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Thank You For Your Readership. If you have any ideas for
AT HOME WORKING NEWS, you would like to submit an article,
or if there's something special you'd like to see in it,
please let me know. mailto:submit@the-work-at-home.com

Our Next Issue will be on Monday, January 31, 2000

Helping You to Prosper in the Home-Based Workplace
Your Doorway to Joining the Work-At-Home Revolution
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mailto:info@the-work-at-home.com

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ｫ､ｻCONTACT INFORMATIONｫ､ｻ
-----------------------------------------------------------------------
Betty Ann Wilkins
Home-Work Connection
http://www.the-work-at-home.com
mailto:Betty@the-work-at-home.com?subject=AHWNews
7 Bartemus Trail
Nashua, NH 03063
(603)594-9252

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