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AT HOME WORKING NEWS
Helping You to Prosper In the Home-Based Workplace
Monday, May 17, 1999
Volume 1, Issue #2
Betty Ann Wilkins Publisher/Editor
http://www.the-work-at-home.com
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«¤»IN THIS ISSUE«¤»
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¤ This Issue's
Sponsor
¤ Publisher's Notes
¤ Recommended Affiliate Programs
¤ Feature Article:
Successful Advertising Secrets
¤ Marketplace
¤ Book Review
¤ Guest Column:
Home Office Tax Deductions
¤ Free Stuff
¤ Publisher's Corner
¤ Subscribe/Unsubscribe information
¤ Contact Information
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«¤»THIS ISSUE'S SPONSOR«¤»
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<><><><><>
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«¤»PUBLISHER'S NOTES«¤»
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Welcome to the very first issue of At Home Working News.
My purpose for publishing this newsletter is to provide you with
fresh, up-to-date & thought provoking information to help you prosper
in the Home-Based Workplace. Please help me to do so by sending
your comments & suggestions.
Make today a Special Day for Someone you
love by sending them an E-Card
http://www.the-work-at-home.com/postcard.htm
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«¤»FEATURE ARTICLE«¤»
Successful Advertising Secrets
by Betty Ann Wilkins © 1999
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The Number One Secret - E-Zine advertising, the
most highly effective method of advertising online. These are the classified ads that you
often
find scattered throughout emailed newsletters. Believe it or not, this
method of advertising has quickly become the easiest way to drive
targeted traffic to a website.
You need to see this first-hand to believe it. Before placing my first E-Zine classified,
I would not have believed it if I had been told that a $25-$50 e-zine ad could result in
hundreds of dollars worth of sales in the matter
of a couple of days -- but it happened.
This is exactly what can happen when you have a good product or service
and advertise it in an E-Zine. It is not difficult to realize how a targeted
ad in an E-Zine with 20,000 subscribers will pull more traffic and orders than 100,000 or
more unsolicited emails. It does cost to place your ad,
but the rewards are more than worth the small amount of money you will spend. It is
fruitless to waste your time and money using "bulk friendly" service providers
or spammers-for-hire, when you can have your ad sent to 20,000 or more interested readers
in a targeted newsletter for just
pennies per subscriber.
The process it very simple.
1) Find E-Zines that are related to your product or service.
Luckily, it has become quite easy to locate e-zines of varied types and interests
recently. I have found that the best place to start is http://www.the-work-at-home.com/lifestyles.htm
They offer a unique service that gives you all the information you will need to start,
maintain and track your highly effective E-Zine advertising campaign. The Directory Of
Ezines gives you a total overview of
publication times, ad rates, ad dead lines, number of subscribers and everything else you
need to know to advertise in a great number of Ezines. This is a must have report
that I highly recommend and use on a regular basis. http://www.the-work-at-home.com/lifestyles.htm
2) Write an advertisement that prompts action.
Do not try to sell anything in your ad. Use what is known as the "2-Step" method
and the AIDA formula. Direct your prospects to your web page or autoresponder for more
information. You only want to get your prospect's interest in order to get them to your
web page or autoresponder.
If at all possible offer something for free in your ad.
People love anything that is free. This alone will increase the response to your ads
greatly. For best results entice prospects with free information that is related to
the product or service you are offering.
You can make your ads pull a 100% greater response just by changing your headline. That is
why the AIDA formula is so important. AIDA stands for Attention, Interest, Desire, Action.
Read more about the AIDA Formula at http://www.inetexchange.com/articles/aida2.htm
3) Track your responses.
This is absolutely critical and can mean the difference between success and failure. You
must track the responses in order to know if the ad is worth paying for again. The
easiest way to track your responses is by keying your
ad in conjunction with an autoresponder or counter.
An autoresponder is like a fax-on-demand system for email. Once set up, anyone that
sends an email to your autoresponder address will automatically receive your sales letter
or free information in return. Most autoresponder providers will also provide you with
reports telling you exactly who has
requested your information. To key your autoresponder: request that a specific subject be
used in your ads.
Example: mailto:autoresponder@autoresponder.com?subject=key
To use a counter all you have to do is set up a special web page for those responding to
your ad. Do not advertise this URL anywhere else. Place a hit counter on the special web
page and you will know exactly how many people have responded to your E-Zine ad. To key
all you do is create special web pages for each ad you place and add a counter.
Which ever method you use you should be ready to follow up with all that respond to your
ad. It is a proven fact that most prospects need to see your message 7-8 times before they
will actually buy. Effective Follow-ups are Proven to increase sales drastically!
You can Automate this by using
a service like http://www.aweber.com/
I highly recommend that you Automate your follow ups because doing it manually is very
time consuming and it is very easy to loose track and miss sending your follow ups to the
right prospects.
4) Now, Place Your Ad and Wait for the Results.
The Variables: If you chose the right targeted E-Zine or mailing list
to advertise in and you wrote a good ad, you should start to see some
action within 24 hours after your ad is published. Generally, most
responses will come within the first 24-48 hours and then trickle in
for another week or so.
Realize that there is a very high demand for these types of ads and there may be a lead
time of several weeks or even months to get your ad published. Plan your E-Zine
advertising campaign accordingly, especially if your offer
is time-sensitive.
Test your ads by placing them in smaller (lower priced) publications which don't have such
a high demand. You should never run an untested ad in an E-Zine that you have to
wait months to get into, just to find that your ad wasn't effective.
5) Did Your Ad Make Money?
Wait a week to decide if the ad was a money-maker or not. If it was you should have
an additional and steady, stream of income. Reinvest your profits by placing more ads.
Before you know it, you may find that the majority of
your sales are coming from low-cost E-Zine advertising.
Believe it or not, many online marketers only advertise using these methods. If you can
find 10-15 good E-Zines that reach your target market, you could become one of them.
One good classified ad in a good E-Zine can easily produce more results than a
"Top 10" listing on any or all of the
popular search engines combined.
If your first E-Zine ad didn't produce the results you had expected,
there can only be one of three reasons for it.
1- You advertised in the wrong E-Zine
2- Your advertisement didn't entice readers to take action
3- You dropped the ball once prospects requested more
information or visited your site.
Determine how many people responded to your ad. If it's not many and you believe you
picked a good E-Zine, try writing another ad. If you did get a lot of responses, you
most likely need to re-write your autoresponder
message or web page or you should send more follow-ups.
*This article available by autoresponder at:
article_1@sendfree.com
------------------------------------------------------------
To Reproduce this Article Please Include the following:
***********************************************
Betty Ann Wilkins, Publisher/Webmaster
"At Home Working News" - receive 2 FREE Reports
listing 600 Work-At-Home Jobs when you subscribe.
To subscribe: mailto:AHWNews-subscribe@egroups.com
Archives at http://www.the-work-at-home.com/archives
***********************************************
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Advertising in At Home Working News is currently FREE, just
send your 3 lines of 65 characters or less with url or email.
We have a limit of 10 ads at present so be sure to get your
free ad in early - First Come - First Serve
To Submit Your Free Ad email:
mailto:Betty@the-work-at-home.com?subject=FreeAd
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«¤»BOOK REVIEW«¤»
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The Stay-At-Home Mom's Guide to Making Money :
How to Create the Business That's Right for You Using the
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by Liz Folger
Price: $9.60
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«¤»GUEST COLUMN«¤»
Home Office Tax Deductions
by Ed Simpson
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A Home Based Business can have some substantial
tax advantages.
I am reminded of this each year when I have my tax returns prepared. In fact these tax
deductions can have the same effect as earning $2000 to $5000 extra profit. Here are a few
examples of the tax deductions that
you can gain with a home based business.
1. The home office deduction may be the biggest and most important tax write-off. This
deduction enables you to write-off a portion of your home if it is used exclusively for
business purposes. For example if your home has a total of 1500 square feet and your
business office is 150 square feet, then 10% of the home's value can be deducted (over a
certain period of time.) There are certain rules that apply. You must be using the home
office space exclusively for business on a regular basis.
2. Another nice write-off also comes with a home office. Using the above example (10% of
the house is used as a home office) you can then also deduct 10% of the home's expenses,
such as - electricity, trash fees, real estates taxes, repairs, improvements, utilities,
and so forth.
3. Car mileage can also be deducted when the trips were used for a business purpose. For
example - each time we visit the bank or post office for business purposes (a 20-mile
round trip) that becomes a deduction.
4. Computers and Internet expenses can also be deducted if they are used for business
purposes.
The above are just a few of the extra benefits that you gain when you operate a legitimate
home based business. You must check with an accountant to determine which tax
deductions you may qualify for.
========================================================
Ed Simpson is the publisher of Home Business Newsletter.
Get your free copy by visiting the web site listed here:
Visit <http://www.homebiznews.com> for free
software,
free newsletter, free articles, and contests.
========================================================
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«¤»FREE STUFF«¤»
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«¤»PUBLISHER'S CORNER«¤»
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FREE International EMail Newsletter for business
entrepreneurs.
Published twice monthly it contains marketing articles, tips, classifieds,
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Thank You For Your Readership. If you have any ideas for
AT HOME WORKING NEWS, you would like to submit an article,
or if there's something special you'd like to see in it,
please let me know. mailto:submit@the-work-at-home.com
Our Next Issue will be on Sunday, May 23, 1999
Helping You to Prosper in the Home-Based Workplace
Your Doorway to Joining the Work-At-Home Revolution
http://www.the-work-at-home.com
mailto:info@the-work-at-home.com
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«¤»CONTACT INFORMATION«¤»
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Betty Ann Wilkins
Home-Work Connection
http://www.the-work-at-home.com
mailto:Betty@the-work-at-home.com?subject=AHWNews
7 Bartemus Trail
Nashua, NH 03063
(603)594-9252
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Disclaimer: At Home Working News accepts no responsibility
whatsoever for the content or legality of any advertiser. We
do not guarantee the validity of any ad or business. It is the
responsibility of the advertisers to check and abide by the
local, state, federal and international laws pertaining to the
products, services or business opportunities they advertise.
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© At Home Working News 1999 |
