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AT HOME WORKING NEWS
Helping You to Prosper In the Home-Based Workplace
Sunday, August 15, 1999
Volume 1,
Issue #15
Betty Ann Wilkins Publisher/Editor
http://www.the-work-at-home.com
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«¤»IN THIS ISSUE«¤»
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¤ This Issue's
Sponsor
¤ Publisher's Notes
¤ Site Review: Digital iCandy Design Group
¤ Recommended Affiliate Programs
¤ Feature Article:
Magically Increase Your Traffic: Using Meta
Tags Effectively
¤ Marketplace
¤ Book Review
¤ Special Offers
¤ Guest Column:
Three Strikes and I Was Out!
¤ Free Stuff
¤ Publisher's Corner
¤ Subscribe/Unsubscribe information
¤ Contact Information
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«¤»THIS ISSUE'S SPONSOR«¤»
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<><><><><>
FREE REPORT to Get You Started Working From Home
Ten Secrets of Starting a Successful Home-Based Internet Business
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Free Autoresponders? Free Email Accounts and more?
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«¤»PUBLISHER'S NOTES«¤»
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Welcome to all new subscribers of At Home Working News.
My purpose for publishing this newsletter is to provide
you with fresh, up-to-date & thought provoking information
to help you prosper in the Home-Based Workplace. Please
help me to do so by sending your comments & suggestions to:
Betty@the-work-at-home.com?subject=AHWNews_Comments
<><><><><>
Earlier today I posted a survey at onelist asking for your help
in making this newsletter better and more informative and for
some silly reason onelist sent out two notification. Please
forgive me for this --- I will try to make sure it does not
happen again. Please make time to go fill out the survey.
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Enjoy the Newsletter and have a good week! :-)
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«¤»SITE REVIEW«¤»
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Digital iCandy
http://www.DigitaliCandy.com
There are some very nice graphic sets here and they offer
services to create what you want. Reasonable prices and
quality work..
Submitted by Candy Rosenberg
candy@accontheweb.com
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Submit Your Site for Review to:
Betty@the-work-at-home.com?subject=Site_Review
No Affiliate Sites Please! Free sites and main domains ok.
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«¤»FEATURE ARTICLE«¤»
Magically Increase Your Traffic: Using Meta Tags Effectively
by Betty Ann Wilkins © 1999
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Learning to use Meta Tags is a very important aspect to
getting your Website a high listing in the majority of
search engines. This article will hopefully help you to
understand what Meta Tags are and how to use them more
efficiently and effectively.
Meta Tags are important lines of HTML code that help the
search engines find and identify files and website information.
There are different types of Meta Tags, the most commonly
used ones are: Description, Keyword, Generator, and Author
tags. These tags should be placed in the Head of your
webpage and in the exact order listed in the example.
Example:
<head><title>enter your page title here</title>
<meta name="description" content="enter you website
description">
<meta name="keywords" content="keyword 1, keyword 2, keyword 3">
<meta name="generator" content="name of html editor">
<meta name="author" content="name of webpage author">
</head>
Let's look at why it is important to use these different
Meta tags. (The Generator and Author Tags will not be
addressed because they have no bearing on Search Engine
Placement).
The description tag allows you to specify the description to
be used rather than allowing the search engine's robot to use
the first 200 characters in your web page. This description
is what will be shown when a search brings up your site.
Your Description should only be 200 characters in length
because the search engines will chop off any excess.
The keyword tag is the most important. Your keywords can be
up to 1000 characters. Do Not Repeat the SAME keywords over
and over again --- many search engines will completely ignore
them and possibly not list your site at all and some have
been known to go to the extreme of black listing your site.
To come up with a really good list of keywords for your site
I suggest you try out the CEBN Global Keywords Search Engine
at <http://www.cebn.com/metatags.htm>. All you have to do is
type in a word that describes your webpage. The results you
receive will be a list of the most commonly searched words.
It even includes common mistakes in spelling (list those in
your keywords too).
You must use these tags on all of your webpages, not just
your main page. The tags should be different for each page
and be relevent to the content on the page it is describing.
Something a lot of people seem to forget to do is give their
page a title. Titles are very important and should contain
a few of your keywords. Many search engines use the keywords
incorporated in your title along with your Meta keywords to
rank your site. Keep this in mind while naming your page
and setting up the description and keywords.
If you use Frames for your main page you will have to do
things a bit differently because some search engines cannot
read frames. You will need to include your Meta Tags in
the main FRAMESET. Just place your Meta tags inside the
<No Frames> tag. Or you can create a couple of entry
pages that do not use frames that lead to your real home
page. Some suggest that if you use frames, you should
duplicate the entire site without frames. Then you can
give the option on your (non-frame) entry page to the
browser to use frames or not. This is a bit more work and
takes up more space on your server but is well worth it
since there are still many browsers that do not read frames.
***Please note --- if you use frames you should remove or
change the statement "This browser does not support frames"
since many search engines pick this up and will use it in
the description of your site.
Do You have graphics and images on your pages? Most of us do.
Use the ALT tag to add a description to your images (even if
the image is not at the top of your page where the search
engines will look). Search engines will read your ALT tags
and an even better reason is for your visitors that have
their graphics options turned off, they will get a description
of your image instead.
ALT TAG Example:
<IMG SRC="/images/house.gif"
ALT="Enter the House of Fun & Games">
Should you ever change your Title and/or Description you can
re-submit your page but even if you don't the next time the
search engines spider your site they will index the new
title and/or description.
There is a mulitude of information about Meta Tags on the
Internet. Don't believe me??? Go to your favorite search
engine and type in "Meta Tags", you will find more than you
truly want to know.
*This article available by autoresponder at:
mailto:article_18@sendfree.com
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To Reproduce this Article Please Include the following:
***********************************************
Betty Ann Wilkins, Publisher/Webmaster
"At Home Working News" - Your Doorway to Joining the
Work-at-Home Revolution. Fresh, Up-to-date, original
content to help you prosper in the home-based workplace.
To subscribe: mailto:AHWNews-subscribe@egroups.com
Sample issue: mailto:sample-issue@the-work-at-home.com
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send your 4 lines of 65 characters or less with url or email.
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«¤»GUEST COLUMN«¤»
Three Strikes and I Was Out!
Why My Web Site Failed and Lessons You Can From My Mistakes
by Monique Harris
-----------------------------------------------------------------------------
It was almost a year ago that I took my fateful step by launching
the Connection Bank Web site. I remember the anticipation I felt
as I carefully FTP'd each page, testing link after link, bolding
and underlining with care. Little did I know, as my
entrepreneurial heart raced with excitement, that it would be the
beginning of the end for my long anticipated venture.
You see I had been building The Connection Bank for months prior
to its Internet debut. Heck, the concept itself changed at least
six different times before I settled on the final theme. By the
time d-day came I was convinced that this site was going to be
the best thing since sliced bread.
The Connection Bank was supposed to be a place where business
people from around the world could exchange business leads and
collaborate with one another on a variety of activities. For
example, you might have joined The Connection Bank because you
were looking to share booth space at a trade show with a
colleague. It was structured networking, without having to
participate in an online discussion group, and with no regards to
geographic proximity.
So with all my planning and testing what went wrong with my
killer concept? I believe three key things contributed to its
downfall.
1) "The Name Was Confusing."
Whenever people looked at my business card and read 'Connection
Bank,' the first thing they thought was that I ran an actual
bank. Not just a few people here and there. I'm talking about
EVERYBODY!
Then I would have to give a long-winded explanation of what The
Connection Bank actually did. Sometimes people understood it
right away, and sometimes I would get a little too detailed and
people would get confused.
It made perfect sense to me - (I called it a bank because you
put in a lead in order to take some out... almost like a bank) -
but in reality it was way too esoteric.
The name also became a real loser with the search engines. Sure,
It would pop up within the top 20 if the user typed in 'bank.'
But a top ranking like that is utterly useless since it wasn't
actually a financial bank, which is what people were looking for.
LESSON LEARNED- When choosing a name for your site/business,
choose something straight forward, instead of trying to be
cute or clever. People will remember your Web site much easier
if they can associate the name of it, with what it actually
features. For example, (www.AssociatePrograms.com),
(www.CommunityBuilding.com), (www.SmallBizSearch.com), are all
pretty self-explanatory, and they're easy to recall.
2) "It Wasn't 100% Automated."
When people signed up for The Connection Bank, they had to
enter several fields of information on the form. Once their
application came to me, I would have to re-key the information
into one or several sections of the directory.
This was okay when there were one or two people signing up per
day. But the week when my marketing really took off, and I
started receiving 5-10 applications a day, I should have known
I was doomed. It was virtually impossible for me to keep up with
all those new entries - and so I didn't.
LESSON LEARNED- If your site is information intensive, and/or
relies on input from visitors, hire a techie to automate the
process for you. Later on I learned that I could have gotten a
database built exactly the way I envisioned it, for under $500.
Literally hundreds of hours could have been saved, and the site
might have survived if I wasn't trying to be a jane-of-all-
trades.
3) "Even Though it Was a Community Site, I Didn't Encourage
Interaction Among Members."
'Online Community' is one of those buzz trends that everybody
seems to be striving for right now. Yet, what most folks don't
realize is that you can't just call your site a community by
throwing up a Web forum, and asking visitors to offer some
feedback, or chat on your message board.
I figured that people would sign up for The Connection Bank
and automatically take it upon themselves to interact with
other members. Boy was I wrong! I probably received more
compliments praising the actual concept, than I did requests
for other members contact information.
LESSONS LEARNED- Creating an online community means that you
must devote a lot of hours to helping your members connect
with one another. Take the time to develop activities that
will actively encourage members to communicate. Never assume
that people will jump right in to the scene.
Well, I have to say that even though my site flopped, I'm
happy that I know what works, and what I have to put more
effort towards. This year I'm sure my new site, Online Sales
Power! is going straight to the top. You live and learn.
========================================================
Monique Harris is the author of "How to Successfully Sell
Information Products Online," which features dozens of tips and
ideas for creating and marketing e-books, booklets, manuals,
audio/video tapes, and other brain food, on the Net. Check out
her Sell Your Brain Food! Web site for more information
http://sellyourbrainfood/
========================================================
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Thank You For Your Readership. If you have any ideas for
AT HOME WORKING NEWS, you would like to submit an article,
or if there's something special you'd like to see in it,
please let me know. mailto:submit@the-work-at-home.com
Our Next Issue will be on Sunday, August 22, 1999
Helping You to Prosper in the Home-Based Workplace
Your Doorway to Joining the Work-At-Home Revolution
http://www.the-work-at-home.com
mailto:info@the-work-at-home.com
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«¤»CONTACT INFORMATION«¤»
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Betty Ann Wilkins
Home-Work Connection
http://www.the-work-at-home.com
mailto:Betty@the-work-at-home.com?subject=AHWNews
7 Bartemus Trail
Nashua, NH 03063
(603)594-9252
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Disclaimer: At Home Working News accepts no responsibility
whatsoever for the content or legality of any advertiser. We
do not guarantee the validity of any ad or business. It is the
responsibility of the advertisers to check and abide by the
local, state, federal and international laws pertaining to the
products, services or business opportunities they advertise.
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