| Introduction Chapter 1: Internet Sales Are On A Roll
- Why Consumers Choose the Internet
- Convenience
- Choice
- Better Information
- Lower Prices
- One Site That Does It All
- E-Commerce Benefits to the Seller
- Strategies to Prevent Fraud
Chapter 2: What Everyone Should Do
- Get Your Own Domain Name
- The Trademark Problem
- More (Information) Highway Robbery
- How To Get Registered -- Without the Rip-off
- Develop A Privacy Policy
- Legitimate Marketing Activities vs. Abuse of Trust
- Privacy Tool Kit
- Get a Third Party Verification Seal
- Trust-e Takes It One Step Further
- Take the Risk Out of Buying Online
- Become "Commerce-Enabled"
- Provide Outstanding Customer Service
- Expectations Higher on the Net
- Automated Response Options
- Technical Considerations
- Plain Text Files
- Seek Appropriate Legal Advice
Chapter 3: Design Web Pages That Sell
- Web Site Basics
- How To Build A Web Site
- A Little Help from the Web Developers
- Outsourcing Your Web Site Creation
- Pros of Outsourcing
- How to Choose Web Designers
- Cost to Create Web Site
- Creative/Technical Consultants
- Budgeting
- Web Site Design Tips for Sellers
- Content
- Company Identification & Branding
- Developing Trust
- Customer Service Area
- Legal Issues
- Buy Buttons, etc.
- Optional Elements
- Interface & Navigation
- Search Features
- Menus and Buttons
- Test-Drive for Usability
- Free Web Site Checks
Chapter 4: Outsourcing Options for Everyone
- ISPs vs. IPPs (Internet Presence Providers)
- The Bandwidth Factor
- Internet Presence Providers (Web hosting)
- Commerce Service Providers (CSPs)
- Who Should Outsource?
Chapter 5: Getting To Market Even Faster
- Malls -- Virtual Shopping Centers in Cyberspace
- And The Winner Is - - -
- Avoid Dynamically Generated Web Pages
- Marketing and Promotional Assistance
- What Does It Cost?
- Finding Other Malls
- How To Select a Mall
- The Online Catalog
- Benefits to Online Sellers
- Auctions on the Internet
- The Online Auction Pioneer
Chapter 6: International Marketing Online
- The Challenges of Global Marketing
- Other Concerns To Global Marketers
- Increase Global Marketing Effectiveness
- Make It Easy To Buy
- Be Sure You Mean What You Say
- An International Online Success Story
Chapter 7: Into The Twenty-first Century
- Sales To Hit $1.4 to $3.2 Trillion by 2003
- Internet2 -- Beyond the World Wide Web
|
